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The Journal

Notes from the Maison

Short essays on Egyptian cotton, the Cairo workshop, and why the polo in your hands costs what it does. Written by us, sent to those on the list, archived here.

Raw long-staple Egyptian cotton and fine ecru yarn in a craftsman's hands
Cotton5 min read

What “Egyptian Cotton” Actually Means — and Why Most of It Is Fake

The label is on everything from £20 sheets to luxury shirts. Most of it isn't real. Here's how to tell.

May 20, 2026
Macro of fine Giza cotton open-knit forming on the needle bed, cocoa and cream yarn
Cotton4 min read

Giza Cotton, Explained — Why Japan and Italy Pay a Premium for It

Giza 45, Giza 87 — numbers that mean little to most shoppers but everything to the world's best mills.

May 14, 2026
Hands handling fine cocoa and cream Giza-cotton yarn
Care3 min read

How to Care for Cotton Knitwear (So It Lasts for Years)

Cotton knit is forgiving — if you treat it like knit, not like a t-shirt. Three rules.

May 8, 2026